Course title

International Marketing

Code

  МКТ 420

Professor

Prof. Ezeni Brzovska

• To get acquainted with modern trends in the global market.
• Demonstrates knowledge of the marketing concept and its importance in the operation in the global market.
• Independently analyzes individual marketing instruments in the global marketing context.
• Able to analyze the importance of legal, cultural, technological, economical and sociological environment in developing global marketing strategies. 

International marketing explains the structure, nature and different characteristics of the international environment. The course explains the complex nature of international marketing and the need to analyze the different economic, social, political, cultural and legal dimensions from a conceptual and applied perspective. International marketing explains the impact of factors in the international environment and the need to integrate them into marketing programs and strategies. The subject of research is changes in the international environment and adaptation of product, price, distribution and promotion in different countries.

PART I INTERNATIONAL MARKETING – CONCEPT AND CONTEX

PART II INTERNATIONAL ЕNVIRONMENT, SELECTION AND TARGETING STRATEGIES IN INTERNATIONAL MARKETING

SECTION III ENTRY STRATEGIES IN THE INTERNATIONAL MARKETING

SECTION IV MARKETING INSTRUMENTS OF INTERNATIONAL MARKETING