Course title

PRODUCT MANAGEMENT

Code

  (MKT 340)

Professor

Prof.Ezeni Brzovska, PhD

• Understanding market feature of the product
• Gain knowledge and skills for managing product assortment
• To manage marketing activities in different phases of product life cycle
• Gain knowledge for specific product strategies
• Analyze different phases of the process of new product development

Increased consumer expectations and the development of digital technology have brought to light the importance of product management. The course defines the product, emphasizes the importance of creating value for the products, analyze the types of products and their classification. Through interactive practical examples students gain knowledge for  market features of the product: design, packaging, brand, standards. Students analyze the factors and phases of the product life cycle and propose appropriate positioning strategies according the product characteristics. The course also focuses on the innovation and introduction of new products on the market that have significant value for consumers

Chapter 1 INTRODUCTURY ELEMENTS

Chapter 2 PRODUCT TYPES

Chapter 3 MARKET FEATURES OF THE PRODUCT

Chapter 4 PRODUCT LIFE CYCLE

Chapter 5 PRODUCT STRATEGIES

Chapter 6 NEW PRODUCT DEVELOPMENT