Course title

Promotion

Code

 MKT 543

Professor

Anita Ciunova-Shuleska

After completing this course:

1.       Students should be capable to implement integrated approach in marketing communications

2.      Students should be able to examine how integrated marketing communications help to build brand identity and brand equity.

3.      Students should be able to choose appropriate marketing communications tools to achieve the marketing communication objectives

4.      Students should be able to choice appropriate communication media to achieve the marketing communication objectives

5.      Students should understand how the digital-marketing communication activities and media contribute to the fulfilment of marketing communications objectives

1.       Integrated marketing communications

2.      Consumer behavior and marketing communications

3.      Marketing communication objectives and budgets

4.      Marketing communication tools

5.      Media planning

6.      E-marketing communication