Course title

Marketing Basics

Code

 MKT 210

Professor

Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences): 

After completing the course and passing this course, students should be able to:

·          Each student should be able to perform market segmentation and interpret the positioning and targeting processes through knowledge of consumer behavior in different market segments.

·          The student should be able to identify and successfully combine marketing tools by analyzing the exposed material, examples of practice and project preparation.

·          The student should be capable of designing and conducting a team research project, as well as comparing and evaluating data obtained from a marketing perspective. 

·          The student should be able to apply the marketing conception to work and make the right marketing decisions based on the knowledge of marketing management principles.

• Marketing concept
• Marketing management
• Marketing research
• Market segmentation
• Product
• Pricing
• Promotion
• Distribution
• Marketing for the global market