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Marketing Basics

Course title

Marketing Basics


 MKT 210


Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences): 

After completing the course and passing this course, students should be able to:

·          Each student should be able to perform market segmentation and interpret the positioning and targeting processes through knowledge of consumer behavior in different market segments.

·          The student should be able to identify and successfully combine marketing tools by analyzing the exposed material, examples of practice and project preparation.

·          The student should be capable of designing and conducting a team research project, as well as comparing and evaluating data obtained from a marketing perspective. 

·          The student should be able to apply the marketing conception to work and make the right marketing decisions based on the knowledge of marketing management principles.

Course content:
  • Marketing concept
  • Marketing management
  • Marketing research
  • Market segmentation
  • Product
  • Pricing
  • Promotion
  • Distribution
  • Marketing for the global market
70 години

Во 2020 Економскиот факултет при Универзитетот “Св. Кирил и Методиј” во Скопје слави 70 години од своето основање.