Course objectives (competences): After completing the course and passing this course, students should be able to: · Each student should be able to perform market segmentation and interpret the positioning and targeting processes through knowledge of consumer behavior in different market segments. · The student should be able to identify and successfully combine marketing tools by analyzing the exposed material, examples of practice and project preparation. · The student should be capable of designing and conducting a team research project, as well as comparing and evaluating data obtained from a marketing perspective. · The student should be able to apply the marketing conception to work and make the right marketing decisions based on the knowledge of marketing management principles. | 