Course title

Principles of Marketing

Code

 MKT 541

Professor

Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences):

Upon completion of classes students should be able to: 

1. Understand the customers and their behavior to which the company’s offer is directed 

2. Successfully combine marketing mix instruments 

3. Helping an enterprise to succeed in foreign markets just as successfully as in domestic markets 

4. Make the right marketing decisions based on previous marketing research 

5. Apply the marketing concept to business operations by understanding the basics of managing marketing activities

1.      Defining marketing and marketing concept

2.     Understanding the market and consumers

3.     Marketing Information System and Marketing Research

4.     Marketing instruments

5.     Marketing management

6.     Special marketing issues