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Principles of Marketing

Course title

Principles of Marketing


 MKT 541


Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences):

Upon completion of classes students should be able to: 

1. Understand the customers and their behavior to which the company’s offer is directed 

2. Successfully combine marketing mix instruments 

3. Helping an enterprise to succeed in foreign markets just as successfully as in domestic markets 

4. Make the right marketing decisions based on previous marketing research 

5. Apply the marketing concept to business operations by understanding the basics of managing marketing activities

Course content: 

1.      Defining marketing and marketing concept

2.     Understanding the market and consumers

3.     Marketing Information System and Marketing Research

4.     Marketing instruments

5.     Marketing management

6.     Special marketing issues


70 години

Во 2020 Економскиот факултет при Универзитетот “Св. Кирил и Методиј” во Скопје слави 70 години од своето основање.