Course title

Marketing Research

Code

 MKT 547

Professor

Prof. Nikolina Palamidovska-Sterjadovska, Ph.D.

Course objectives (competences):

 ·        Students should acquire knowledge and skills of the individual phases of the marketing research process

·        Students should be capable of independently conducting a marketing research project

·        Students should acquire knowledge of the individual qualitative and quantitative research methods and to be able to apply them appropriately during the research.

·        Students should acquire knowledge and skills in statistical data analyzing methods and to be able to use them appropriately.

Course content: 

Determining marketing research

Carriers of marketing research

Designing marketing research

• Defining the research problem

• Types of research designs

• Measurement, scales and questionnaire formulation

• Sampling

• Data collection methods

• Preparation, processing and analysis of data

• Reporting Applied research