Nikolina Palamidovska-Sterjadovska graduated from the Faculty of Economics – Skopje in 2006 at the Department of Marketing, with average grade of 9.52. She is a winner of the Frank Manning Award for Best Student at the Faculty of Economics – Skopje for the 2005/06 academic year. In May 2011, she acquired her Masters Degree at the Faculty of Economics – Skopje, on the topic: “Models for customer satisfaction measurement as a precondition for building long-term relationships”. In November 2013, she defended her doctoral dissertation at the Faculty of Economics – Skopje, on the topic: “The impact of service quality on companies’ financial performances – an empirical investigation of the banking sector in the Republic of Macedonia “. She has been employed at the Faculty of Economics – Skopje since 2007, where she currently works as an Associate Professor in the Department of Marketing. She teaches Marketing Research and Public Relations in the first cycle studies and she is also actively involved in the second and third cycle studies. The main areas of her research interest are applied marketing research, companies’ communication research, consumer behavior research, customer satisfaction and service quality.

• Osakwe, C., Palamidovska-Sterjadovska, N., Mihajlov, M. and Ciunova-Shuleska, A. (2020), “Brand orientation, brand-building behavior, and brand identity in SMEs: An empirical evaluation”, Marketing Intelligence and Planning, forthcoming. (SSCI IF 2018: 1.585)
• Prodanova, J., Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2019), “Enriching m-banking perceived value to achieve reuse intention”, Marketing Intelligence & Planning, Vol. 37 No. 6, pp. 617-630. (SSCI IF 2018: 1.585)
• Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2019), “Model of satisfaction involving affect and personality traits”, Eurasian Business Review, Vol. 9 No. 4, pp. 485-500. (SSCI IF 2018: 2.143)
• Levkov, N. and Palamidovska-Sterjadovska, N. (2019), “Corporate social responsibility communication in Western Balkans banking industry: a comparative study”, Management Research and Practice, Vol. 11 No. 3, pp.18-30.
• Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2018), “Emotions, personality traits and satisfaction: Assessment and model development, 26^th EBES Conference Proceedings, 24-26 October, Prague, Czech Republic, pp.538-548.
• Palamidovska-Sterjadovska, N. and Ciunova-Shuleska, A. (2017), “An integrated model of customer loyalty in the Macedonian mobile service market”, E+M Ekonomie a Management, Vol. 20 No. 2, pp. 199-215. (SSCI IF 2018: 1.211)
• Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Osakwe, C. N. and Omotoso, J. (2017), “The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country”, Journal of East European Management Studies, Vol. 22 No. 1, pp.83-104. (SSCI IF 2017: 0.794)

• Brzovska, E. and Palamidovska-Sterjadovska, N. (2017), “Perception and intention for buying private label in particular product categories among Macedonian consumers”, International Journal of Multidisciplinarity in Business and Science, Vol. 3 No. 3, pp. 54-61.
• Palamidovska-Sterjadovska, N. (2017), “Testing the dimensionality of service quality in the banking sector in the Republic of Macedonia”, Annual of the Faculty of Economics-Skopje, Vol. 52, pp. 305-319.
• Palamidovska-Sterjadovska, N. (2017), “Developing an instrument for measuring banking service quality”, 26th International Scientific Conference on Economic and Social Development – “Building Resilient Society”, Zagreb, Croatia, 8-9 December 2017, pp. 448-457.

• Mamucevska, D., Ciunova-Shuleska, A. and Palamidvoska-Sterjadovska, N. (2017), “Satisfaction, price fairness and loyalty: the case of the Macedonian telecommunications market”, Silver Jubilee Conference of the 25^th Anniversary of the MBA Management Master Studies, Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, Skopje, Macedonia, 17-18 November 2017. 
• Ciunova-Shuleska, A., Osakwe, C. N. and Palamidovska-Sterjadovska, N. (2016), “Complementary impact of capabilities and brand orientation on SMBs performance”, Journal of Business Economics and Management, Vol. 17 No. 6, pp.1270-1285. (SSCI IF 2018: 1.855)
• Palamidovska-Sterjadovska, N. (2015), “SERVQUAL VS SERVPERF: Alternative models for measuring the banking service quality in the Republic of Macedonia”, Annual of the Faculty of Economics-Skopje, Vol. 50, pp. 369-384.
• Palamidovska-Sterjadovska, N. (2014), “Qualitative analysis of the service quality in the banking sector in the Republic of Macedonia”, Annual of the Faculty of Economics-Skopje, Vol. 49, pp. 271-285.

• Palamidovska, N., Sekulovska, N. and Ristevska-Jovanovska, S. (2013), “Assessment of Customer Satisfaction on the Macedonian Mobile Phone Market”, Proceedings of the International Conference “BALCOR 2013”, Belgrade, Serbia, 7-11 September, 2013, pp. 431-438.
• Ciunova-Shuleska, A., Palamidovska, N. and Grishin, M. (2013), “An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia”, Market-Trziste, Vol. 25 No. 1, pp. 21-36.
• Ciunova-Shuleska, A., Grishin, M. and Palamidovska, N. (2012), “Young People’s Attitudes toward Mobile Phones in the Republic of Macedonia”, Economic Research–Ekonomska istrazivanja, 2012, Vol. 25 No. 4, pp. 1067-1078. (SSCI IF 2018: 1.38)
• Ciunova-Shuleska, A., Grishin, M. and Palamidovska, N. (2011) “Assessing young adults’ attitudes toward online shopping in the Republic of Macedonia”, Economic Review, Vol. 62 No. 12, pp.752-772.
• Sekulovska, N. and Palamidovska, N. (2010), “Service quality measurement in the retail banking in the Republic of Macedonia”, Proceedings of the Conference “The Challenges to Economic Theory and Policy in the Aftermath of the Global Economic Crisis”, Faculty of Economics-Skopje, Skopje, R. Macedonia, 11-13 November 2010, pp. 345-356.
• Krstevska, M. and Palamidovska, N. (2010), “The Influence of the Brand on the Purchase Decision in Recession Context”, Proceedings of the International Conference “Economic Development Perspectives of SEE Region in the Global Recession Context”, Sarajevo, Bosnia and Herzegovina, pp. 383-391.

• Palamidovska, N. (2009), “Researching the loyalty of the mobile service users in the Republic of Macedonia”, Annual of the Faculty of Economics-Skopje, Vol. 44, pp. 505-514.

• Sekulovska, N. and Palamidovska, N. (2007), “The use of Internet as a promotional tool in the companies in Macedonia”, Proceedings of the International Conference “Marketing in 21st Century: Paradigms, Strategies, Tactics”, Varna, Republic of Bulgaria, September, 28-30 September, 2007.

Scientific projects

“Developing a National Customer Satisfaction Index in the Republic of Macedonia”, UKIM-funded National Project, 2015 (Head of the project).

Professional studies

Economic Study on the Electronic Communications Market in the Republic of Macedonia, October-November 2014. 

Study visits

Study visit at the Faculty of Economics and Business-Zagreb, University of Zagreb, 29.9.2015 -2.10.2015.