Course objectives (competences):

Upon completion of teaching and passing this course, students should be able to:

• To use internet marketing strategies and tools in the daily work of companies;
• Knowledge of how to create a complete internet marketing campaign in the virtual space;
• Understand how the buyer uses the information on the Internet and how to make a purchase decision;
• Defining Idea Buying Personas
• Understanding the place and role of internet marketing communications in the marketing plan;
• Using modern tools and forms in making operational and tactical decisions regarding internet marketing;
• Full application of internet marketing communication techniques.
• Content writing
• Facebook and Instagram advertising 

Course content:

The application and use of the Internet in achieving the marketing goals of companies is gaining more and more important place in the whole process of operation and promotion of companies. Hence, the study of this discipline as part of the teaching of business studies is a necessity, in order to give students the necessary knowledge and skills for their successful participation in marketing teams, as participants or marketing managers.