|Course title||Digital Marketing|
|Professor||prof. Dimitar Jovevski|
Course objectives (competences):
Upon completion of teaching and passing this course, students should be able to:
The application and use of the Internet in achieving the marketing goals of companies is gaining more and more important place in the whole process of operation and promotion of companies. Hence, the study of this discipline as part of the teaching of business studies is a necessity, in order to give students the necessary knowledge and skills for their successful participation in marketing teams, as participants or marketing managers.