Course Title

Introduction to E-Business

Code

EBU110

Professor

Prof. Sasho Josimovski, PhD (Full Professor)

Course objectives (competencies): Upon completion of teaching and passing this course, students should be able to:

• Recognize the fundamental concepts of e-business;
• To identify the main business models;
• Recognize and classify e-business models according to revenue and transaction mechanisms;
• To be able to identify the elements of the e-environment that influence the e-business strategy of the enterprises;
• To recognize and classify the methods and models of the digital marketing;
•  Familiar with the benefits and limitations for businesses and consumers from the application of e-business models.

Course content: The course introduces students to the basic concepts, definitions and environment of e-business and e-commerce. The most important topics related to e-business will be covered, such as the classification of e-business models, their structure, market mechanisms, e-business applications, digital marketing methods, as well as the benefits and limitations for businesses and consumers from the application of electronic forms of doing business.Students will use a specially equipped computer lab to master the subject matter.