Introduction to E-Business
Prof. Sasho Josimovski, PhD (Full Professor)
Course objectives (competencies): Upon completion of teaching and passing this course, students should be able to:
Course content: The course introduces students to the basic concepts, definitions and environment of e-business and e-commerce. The most important topics related to e-business will be covered, such as the classification of e-business models, their structure, market mechanisms, e-business applications, digital marketing methods, as well as the benefits and limitations for businesses and consumers from the application of electronic forms of doing business.Students will use a specially equipped computer lab to master the subject matter.