Course objectives (competences):
After completing the course students should be able to:
· Understand the conceptual meaning of data science and business analytics;
· Gain basic knowledge of methods, models and techniques to support business data analytics in organizations;
· Gain basic knowledge of various applications and tools to support business data analytics in organizations;
· Acquire basic knowledge and skills needed to identify, analyze, control and manage business data with the support of business decision making software tools;
· Understand the strategic, tactical and operational role of big data analytics
· Acquire basic knowledge and skills in web analytics,
· Apply the acquired knowledge.
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