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Business Data Analytics

Course title

Business data analytics

Code

 EBU 440

Professor

Marina Mijoska Belsoska

Course objectives (competences):

After completing the course students should be able to:

·         Understand the conceptual meaning of data science and business analytics;

·         Gain basic knowledge of methods, models and techniques to support business data analytics in organizations;

·         Gain basic knowledge of various applications and tools to support business data analytics in organizations;

·         Acquire basic knowledge and skills needed to identify, analyze, control and manage business data with the support of business decision making software tools;

·         Understand the strategic, tactical and operational role of big data analytics

·         Acquire basic knowledge and skills in web analytics,

·         Apply the acquired knowledge.

Course content:
  • Introduction to Business Data Analytics
  • Business Analytics Strategy
  • Business data analytics methods, models and techniques
  • Analytics and Technology
  • Business intelligence
  • Data mining
  • Big data
  • Applications and tools to support business analytics
  • User Analytics
  • Web Analytics
70 години

Во 2020 Економскиот факултет при Универзитетот “Св. Кирил и Методиј” во Скопје слави 70 години од своето основање.