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Consumer Behavior

Course title

Consumer Behavior


 MKT 220


Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences): 

After completing the course and passing this course, students should be able to: 

·         Identify the various aspects and factors that influence consumer behavior through analysis of the exposed material. 

·         Properly interpret the stages in the buying decision-making process when developing a marketing strategy. 

·        Be familiar with EU domestic and EU legislation in the field of consumer protection through material analysis and other relevant literature.

Course content: 

  • Consumer behavior and marketing
  • Types of consumers and needs recognition
  • Research methods for analyzing consumer behavior
  • Psychological factors of consumption
  • Sociological factors of consumption
  • Preliminary evaluation and purchase
  • Consumption, post-purchase behavior and divestment
70 години

Во 2020 Економскиот факултет при Универзитетот “Св. Кирил и Методиј” во Скопје слави 70 години од своето основање.