Prof. Snezana Ristevska-Jovanovska, Ph.D.
Course objectives (competences):
After completing the course and passing this course, students should be able to:
· Identify the various aspects and factors that influence consumer behavior through analysis of the exposed material.
· Properly interpret the stages in the buying decision-making process when developing a marketing strategy.
· Be familiar with EU domestic and EU legislation in the field of consumer protection through material analysis and other relevant literature.