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Fundamentals of Business Analytics

Course title

Fundamentals of Business Analytics


MST 220


Assoc. Prof. Violeta Cvetkoska

Course objectives (competences): After completing the course and passing the exam, students should be able to:  

·         understand the power of data and to find opportunity in the numbers that can be used to generate competitive advantage;

·         understand how managers /decision makers use data and business analytics in order to solve business problems they face in the organizations, and to make better decisions;

·         use a variety of analytical methods and techniques in business decision making, and

·         use Excel, Excel add-ins and software tools to visualize data and to solve real complex business problems.

Course content:

The aim of this course is to prepare students with the right skills to make data-driven decisions and to lead in analytics-driven organizations. They will work on real data sets and extensively will use software tools. Topics include the types of business analytics: descriptive, prescriptive and predictive. The emphasis of the course will be on interpretation and communication of the obtained results from different types of models.

  • Overview of business analytics;
  • Exploring and visualizing data;
  • Descriptive statistical measures;
  • Probability and probability distributions;
  • Linear regression;
  • Forecasting techniques; 
  • Data mining;
  • Spreadsheet modeling and analysis;
  • Simulation modeling;
  • Optimization modeling and
  • Decision analysis
70 години

Во 2020 Економскиот факултет при Универзитетот “Св. Кирил и Методиј” во Скопје слави 70 години од своето основање.