Course title

Marketing Management

Code

 MKT 310

Professor

Anita Ciunova-Shuleska

After completing this course:

1.       Students should be able to implement the basic portfolio matrixes for selection of the best corporate strategy

2.      Students should be able to make SWOT analysis on the basis of the situation analysis (external and internal analysis)

3.      Students should be able to define the marketing strategy and marketing tactics on the basis of the knowledge about marketing instruments and concepts of segmentation, targeting and positioning

4.      Students should be able to make the best decisions about certain marketing activities on the basis of the analysis of the financial and other effects (consequences) that might appear from those decisions

5.      Students should understand the basic types of marketing control and to know how to implement them for control of the planned marketing activities

1.       Understanding marketing management

2.      Marketing planning

3.      Connecting with customers

4.      Market offerings

5.      Building strong brands

6.      Delivering value

7.      Communicating value

8.      Marketing organisation

9.      Marketing evaluation and control