Course content: Part I Introduction to marketing research Chapter 1: Determining marketing research Chapter 2: Marketing research carriers Part II Marketing research process Chapter 3: Research process Chapter 4: Defining the marketing research problem Chapter 5: Research design Chapter 6: Data and sources Chapter 7: Data collection methods Chapter 8: Data collection forms Chapter 9: Sampling Chapter 10: Data processing and analysis Chapter 11: Research reporting Part III Applied research Selected topics |