Course title

Social Media Marketing

Code

 MKT 460

Professor

Associate Professor Dimitar Jovevski Ph.D.

Course objectives (competences):
Upon completion of this course students will be able and will have knowledge of how to use different social media and their implications in marketing, business and companies goals. Students will gain: 

•         Knowledge of the entire ecosystem of social media and their impact on a company’s marketing strategy;

•         Knowledge of social media marketing processes, and identifying when and how should be used in business;

•         Know-how to implement business goals through social media marketing from brand empowerment, customer acquisition, relationship building, service improvement;

•         Understanding and predicting marketing results through content creation;

•         Knowledge of how to create relevant content for different social media and analyze best world practices;

•         Know-how to analyze data and create social media reports.

Course content:

•         Fundaments of social media marketing;

•         The development of social media and the online community;

•         Social media marketing strategies;

•         Technologies for applying social media marketing, how brands use social media effectively;

•         Analysis of the various key social media in the online space;

•         ROI and social media marketing;

•         Price models applied in social media marketing;

•         Social media content

•         Social media analysis and reports