Irena Bogoevska-Gavrilova is born in Skopje. After finishing high school at “Orce Nikolov” in Skopje, she continues her education at the Faculty of Economics-Skopje at the University “St. Cyril and Methodius ”in Skopje. In the academic year 2012 she graduated at the Department of E-business, with an average grade of 9.72, where she acquired the professional title: graduated economist. The same academic year she continued with her postgraduate studies at the Faculty of Economics-Skopje, in the study program in Marketing. She completed all exams with and average grade of 10.00. In 2015, she successfully defended her master thesis entitled: “Employees’ perceptions of the role of marketing managers in companies in Macedonia” and acquired a professional title: Master of Economics in the field of Marketing. She is currently a third cycle student within the School of Doctoral Studies at the University “St. Cyril and Methodius”- Skopje. At the Faculty of Economics-Skopje, she was engaged in the academic year 2012-2013, as a demonstrator, and in 2020 she was elected as a Teaching and Research Assistant at the Department of Marketing.

She is fluent in English, German and Italian. Has excellent knowledge of SPSS, AMOS, Adobe Dreamweaver, Adobe Photoshop and Adobe Illustrator, as well as knowledge of HTML computer language.

Creativity and Content Marketing – first cycle, summer semester, IV year

• Bogoevska-Gavrilova, I. and Ciunova-Shuleska, A. (2022), “SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING”, in Janevski, Z. (Ed.), International scientific conference Contemporary Challenges of Economic Growth and Sustainability of Businesses, 1 June 2022, Institute of Economics- Skopje, SS. Cyril and Methodius University in Skopje, Skopje, North Macedonia, pp. 119-120. 
• Ciunova-Shuleska, A., Palamidovska-Sterjadoska, N. and Bogoevska-Gavrilova, I. (2022), “The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media”, Economy, Business and Development: An International Journal, Vol. 3 No. 1, pp. 29-43. 
• Bogoevska-Gavrilova, I. and Ristevska-Jovanovska, S. (2022), “THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT”, in Katrandzhiev, H. (Ed.), International Scientific Conference Strategic Planning and Marketing in Digital World, 21 November 2021, University of National and World Economy, Sofia, Bulgaria, pp. 146-158. 
• Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N. and Bogoevska-Gavrilova, I. (2021), “DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?”, in Santa, M. (Ed.), 2nd international scientific conference Economic and Business Trends Shaping the Future, 13 November 2021, Faculty of Economics-Skopje, SS. Cyril and Methodius University in Skopje, Skopje, North Macedonia, p. 112. 
• Ristevska-Jovanovska, S. and Bogoevska-Gavrilova, I. (2021), “INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM”, in Taheri, B., Damnjanovic, A. and Bogavac, M. (Eds.), 75th International Scientific Conference on Economic and Social Development, 02-03 December 2021, Varazdin Development and Entrepreneurship Agency and University North, Belgrade, Serbia, pp. 105-112. 
• Bogoevska-Gavrilova, I. (2021), “HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS”, in Atanasovski, A. (Ed.), ANNUAL OF THE FACULTY OF ECONOMICS-SKOPJE, Faculty of Economics-Skopje, SS. Cyril and Methodius University in Skopje, Skopje, North Macedonia, pp. 41-55.
• Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N. and Bogoevska-Gavrilova, I. (2022), “What drives liking different brand-related social media content?”, Marketing Intelligence & Planning, Vol. 40 No. 4, pp. 542-556.

• Participation as a trainer in the project “SO-VET Social Entrepreneurship as an Alternative for Young, Unemployed People”, supported by the Erasmus + EU Program and the National Agency for European Educational Programs and Mobility, in 2018. The SO-VET project refers to the development of social entrepreneurship as an alternative for young unemployed people. The main goal is to upgrade the system of vocational education in this area.