Anita Ciunova-Shuleska graduated from the Faculty of Economics – Skopje in 1996 as the best student in the generation receiving the Frank Manning Award for Best Student at the Faculty of Economics – Skopje for the 1995/1996 academic year. She acquired Master degree in 2001, and PhD in 2004 at the Faculty of Economics-Skopje.

After the graduation she worked at OKTA-Crude oil Refinery, in the research and development unit. Since 2000 she has been employed at the Faculty of Economics-Skopje, where she currently works as a full-time professor in the Department of Marketing.

She teaches Marketing management, Marketing communications and Direct Marketing in the undergraduate program and is also involved in the postgraduate and doctoral programs.

Her main areas of research interest are marketing strategies, consumer behavior and customer experience and satisfaction. She published articles in well-known journals and presented the research results at home and abroad.

In 2016 she received the best scientist in the field of social science award given by the Ss. Cyril and Methodius University in Skopje.

• Osakwe, C., Palamidovska-Sterjadovska, N., Mihajlov, M. and Ciunova-Shuleska, A. (2020), “Brand orientation, brand-building behavior, and brand identity in SMEs: An empirical evaluation”, Marketing Intelligence and Planning, forthcoming. (SSCI IF 2018: 1.585)
• Prodanova, J., Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2019), “Enriching m-banking perceived value to achieve reuse intention”, Marketing Intelligence & Planning, Vol. 37 No. 6, pp. 617-630. (SSCI IF 2018: 1.585)

• Santa M. and Ciunova-Shuleska, A. (2019) “Is Facebook A Ride-Sharing Platform? Exploration Through Affordance Theory”, 32nd Bled eConference – Humanizing Technology for a Sustainable Society, 16-19.06.2019, Bled, Slovenia

• Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2019), “Model of satisfaction involving affect and personality traits”, Eurasian Business Review, Vol. 9 No. 4, pp. 485-500. (SSCI IF 2018: 2.143)
• Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2018), “Emotions, personality traits and satisfaction: Assessment and model development, 26^th EBES Conference Proceedings, 24-26 October, Prague, Czech Republic, pp.538-548.
• Palamidovska-Sterjadovska, N. and Ciunova-Shuleska, A. (2017), “An integrated model of customer loyalty in the Macedonian mobile service market”, E+M Ekonomie a Management, Vol. 20 No. 2, pp. 199-215. (SSCI IF 2018: 1.211)
• Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Osakwe, C. N. and Omotoso, J. (2017), “The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country”, Journal of East European Management Studies, Vol. 22 No. 1, pp.83-104. (SSCI IF 2017: 0.794)
• Ciunova-Shuleska A., Brzovska, E., Ristevska-Jovanovska, S. (2017) “Nutrition information on food labels: consumers’ reasons for ignorance”,  ISER-174th International Conference on Advances in Business Management and Information Science (ICABMIS), Munich, Germany, 2nd-3rd June, 2017.
• Mamucevska, D., Ciunova-Shuleska, A. and Palamidvoska-Sterjadovska, N. (2017), “Satisfaction, price fairness and loyalty: the case of the Macedonian telecommunications market”, Silver Jubilee Conference of the 25^th Anniversary of the MBA Management Master Studies, Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, Skopje, Macedonia, 17-18 November 2017. 
• Ciunova-Shuleska, A., Osakwe, C. N. and Palamidovska-Sterjadovska, N. (2016), “Complementary impact of capabilities and brand orientation on SMBs performance”, Journal of Business Economics and Management, Vol. 17 No. 6, pp.1270-1285. (SSCI IF 2018: 1.855)
• Mihajlov M., Jerman-Blazic, B., Ciunova Shuleska, A. (2016).  “Why That Picture? Discovering Password Properties in Recognition-based Graphical Authentication”. International Journal of Human-Computer Interaction, Vol. 32 No. 12, pp.975-988. (SSCI IF 2019: 1.905)
• Anić, I-D, Ciunova-Shuleska, A., Piri Rajh, S, Edo Rajh, E., Bevanda A. (2016) “Differences in consumer decision-making styles among selected South-east European countries”, Economic Research, Vol. 29, pp. 665-681. (SSCI IF 2018: 1.38)

• Osakwe, C.N.; Ciunova-Shuleska, A.; Omotoso, J.; Chovancova, M. (2015), “Modelling the Brand Performance of SMEs in a fast growing African economy: The complementary role of brand orientation and customer retention orientation”, Economic Computation and Economic Cybernetics Studies and Research, Vol. 4, pp. 243-260. (SSCI IF 2018: 0.317)
• Ciunova-Shuleska, A., Palamidovska, N. and Grishin, M. (2013), “An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia”, Market-Trziste, Vol. 25 No. 1, pp. 21-36.
• Ciunova-Shuleska, A., Grishin, M. and Palamidovska, N. (2012), “Young People’s Attitudes toward Mobile Phones in the Republic of Macedonia”, Economic Research–Ekonomska istrazivanja, Vol. 25 No. 4, pp. 1067-1078. (SSCI IF 2018: 1.38)

• Ciunova-Shuleska A., (2012) “The Impact of Situational, Demographic and Socio-Economic Factors on Impulse Buying in the Republic of Macedonia”, Journal of East-West Business, 18, No. 3, pp.208-230.
• Ciunova-Shuleska A. (2012), “The Impact of Demographic, Socio-economic and Behavioral Characteristics on Attitudes toward Credit Cards in Macedonia”, Mediterranean Journal of Social Sciences, 3, No. 9, pp.199-206.
• Ciunova-Shuleska A. (2012) “Gender Differences in Money Attitudes among University Students in the Republic of Macedonia”, Economy & Business, 6, pp.89-99.

• Ciunova-Shuleska, A., Grishin, M. and Palamidovska, N. (2011) “Assessing young adults’ attitudes toward online shopping in the Republic of Macedonia”, Economic Review, Vol. 62 No. 12, pp.752-772.
• Anić I.D., A. Ciunova-Shuleska, E. Rajh, (2010) Decision-making Styles of Young-adult Consumers in the Republic of Macedonia, Economic Research, Vol. 23, No. 4, pp.102-113. (SSCI IF 2018: 1.38)

• Ciunova-Shuleska, A. (2009) The Beer Brands on the Macedonian Market: How are they perceived?, Young Economist Journal (Revista Tinerilor Economisti), 5, No. 8, pp.97-104.
• Ciunova-Shuleska, A. (2007) TV Media in the Republic of Macedonia – current situation and perspectives, Young Economist Journal, 8, pp.143-152.
• Ciunova-Shuleska, A. (2007) Perceived Position of the National TV Broadcasters in the Republic of Macedonia, Journal Annals of the University of Craiova, Economic Sciences Series, Vol. 35, No. 4, pp.1436-1451.

Selected research projects:

• TEMPUS EBUSMAN – Fontys University, Eindhowen, The Netherlands, 2004
• The Union of Chamber of Commerce, Southeast Enterprise Development – SEED, May, 2005
• Business Start-Up Centre, Faculty of Mechanical Engineering, Skopje, 2006- 2007
• Lepeza, Macedonian Army Forces, Skopje, 2006 – 2007
• TEMPUS project MEMFES, 2007 – 2009
• TEMPUS project MAS-PLM, 2010-2012
• CA COST Action CA16121 – From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy

Scientific projects:

• Development of National customer satisfaction index in the Republic of Macedonia, 2015, UKIM, Skopje

Professional studies:Economic Study on the Electronic Communications Market in the Republic of Macedonia, October-November 2014.

Awards:                                          

• The award “26^th July” by Frank Manning from London, 1996
• The award “24^th May-the national day of education” by the Ss. Cyril and Methodius University in Skopje, 1996
• The best scientist in the field of social science” award by the Ss. Cyril and Methodius University in Skopje, 2016

Research study and  workshop:                               

• Summer School – University of Ljubljana, Faculty of Economics-Ljubljana, Slovenia, June 2000
• Brunel University, Scholl of Business and Management, London, UK, March – April 2002
• International Management Teachers Academy 2003 (IMTA 2003), Bled School of Management, Bled, Slovenia, 24.05-01.06.2003
• Modern Tendencies in Marketing, workshop, RESEGE South East European Network for Management education, Belgrade, Serbia, November,.2003
• Fontys University, Eindhoven, The Netherlands, January, 2004
• E-commerce and E-government” – Faculty of Economics and Business Administration, Reykjavik, Iceland, November, 2004
• Strategic Management and organizational structure, workshop, RESEGE South East European Network for Management education, Ohrid, Macedonia, December, 2004
• The communication situation as a pedagogical tool to teach management course, workshop, RESEGE South East European Network for Management education, Chisinau, Moldova, April, 2005
• Warsaw University, Warsaw, Poland, January, 2006
• Howest University Brudge, Belgium,February, 2007
• Fontys University, Eindhoven, The Netherlands, September, 2007
• University of West Flandren, Brudge, Belgium, March, 2008
• University of Zagreb, Faculty of Economics and Business, Croatia, October.2015
• University of Taragona, Spain, March, 2018