Course title

Services Marketing

Code

 MKT 430

Professor

Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences): 

After completing the course and passing this course, students should be able to:

 ·         Identify the various aspects and factors that influence consumer behavior through analysis of the exposed material. 

·         Properly interpret the stages in the buying decision-making process when developing a marketing strategy. 

·        Be familiar with EU domestic and EU legislation in the field of consumer protection through material analysis and other relevant literature.

• Services and service sector
• Consumers as service users
• Communication mix of services
• Services distribution
• Services pricing policy
• Physical parameters (evidence)
• Staff in the service industry
• Productivity and service quality