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Services Marketing

Course title

Services Marketing


 MKT 430


Prof. Snezana Ristevska-Jovanovska, Ph.D.

Course objectives (competences): 

After completing the course and passing this course, students should be able to:

 ·         Identify the various aspects and factors that influence consumer behavior through analysis of the exposed material. 

·         Properly interpret the stages in the buying decision-making process when developing a marketing strategy. 

·        Be familiar with EU domestic and EU legislation in the field of consumer protection through material analysis and other relevant literature.

Course content:
  • Services and service sector
  • Consumers as service users
  • Communication mix of services
  • Services distribution
  • Services pricing policy
  • Physical parameters (evidence)
  • Staff in the service industry
  • Productivity and service quality
70 години

Во 2020 Економскиот факултет при Универзитетот “Св. Кирил и Методиј” во Скопје слави 70 години од своето основање.