The Bachelor of Marketing in Economics is familiar with the basics of economic phenomena and processes and has achieved mastery in techniques for analyzing processes and situations, as well as for proposing and selecting solutions to identified problems.

SPECIFIC COMPETENCES

The Bachelor of Marketing in Economics is skilled to apply techniques for managing the marketing activities of companies, i.e. product management, pricing, distribution and promotion. In addition, the economist in marketing is qualified in the application of market research methods, consumer behavior and marketing instruments. Accordingly, the job positions where these staff can be employed are private sector companies, public institutions and public administration, civic associations and other institutions.

General and specific qualification descriptors

By adopting the knowledge of this study program, the student is expected to demonstrate the following knowledge, abilities and skills:

Knowledge and Understanding

• Demonstrates knowledge of the marketing instruments and methods for their management aimed at accomplishing positive results in the company’s operations.
• Shows knowledge which is necessary for identifying the different aspects and factors affecting the consumer behavior and the buying decision-making process.
• Shows knowledge of the phases of the marketing research process and the different qualitative and quantitative methods applied in marketing research.
• Demonstrates knowledge for identifying information and aspects necessary for completing appropriate marketing plans and marketing strategies.

Application of Knowledge and Understanding

• Uses the theoretical understandings for successful identification and combination of the marketing instruments in companies.
• Independently develops marketing research projects and explores and analyzes the marketing instruments, as well as consumers’ attitudes, perceptions and behavior, consequently suggesting appropriate solutions.
• Uses the theoretical principles for developing marketing plans and marketing strategies.

Assessment Capability

• Shows ability for observing marketing processes and for identifying the relevant information necessary for managing these processes.
• Shows ability for identifying and acquiring relevant primary and secondary data necessary for researching the marketing phenomena and marketing processes.
• Demonstrates ability for analyzing and interpreting the obtained data, as well as for their application aimed at promoting the marketing functioning in companies.

Communication Skills

• Shows ability for team work, initiates discussions, but also actively listens.
• Successfully uses the principles and codices for professional business communication.
• Shows ability for successful presentation of the research project results.
• Has understanding of the psychological processes which form the basis of the consumer behavior, as well as of the human behavior in general.

Learning Skills

• Has developed skills for learning – reading, memorizing, listening, interactive involvement, observing and analyzing.
• Demonstrates ability for critical evaluation of the presented ideas, provides original solutions and successfully copes with any given task.
• Identifies his/her interests in the marketing area and successfully acquires new knowledge and skills.

WINTER SEMESTER

• Agricultural Policy
• Business Data Analytics
• Business Databases
• Bank Management
• Business Logistics
• Business Ethics
• Digital Economy
• Governmental Accounting and accounting of Non-profit Organizations
• European Economic Integration
• Econometrics
• Economics of Investments
• Public Sector Economy
• Economy of Macedonia
• Economic Growth and Development
• ERP Systems
• Industrial Policy
• Public Finances
• Quantitative Methods in Finance
• Corporate Financial Reporting
• Personal Finance
• Macroeconomics
• International Organizations and Integrations
• International Trade Transactions
• International Finance
• Human Resource Management
• Macroeconomic Analysis Methods
• Microeconomics
• Monetary and Fiscal Policy in the EU
• International Trade
• National Accounts
• Operations Management
• Information System Analysis and Design
• Operational Research
• Accounting Information systems
• Statistical Quality Control
• Strategic Management
• Theory of Organization
• Commercial Law
• Financial Accounting

SUMMER SEMESTER

• Time Series Analysis
• Financial Statements Analysis
• Banking
• Introduction to Environmental Economics
• Global Economy and Economic Systems
• Web Design and Development
• Business Planning
• Demographics
• Direct Marketing
• Government Regulation of Business
• E-business Innovation
• EU Single Market
• Economics of Innovation
• Labor Economics
• Economics of the Welfare State
• Economic Statistics
• Capital Budgeting and Investment Management
• Internal Audit
• Information Technologies
• Local Finance
• Social Media Marketing
• International Management
• International Economics
• International Accounting
• Insurance Management
• Management of Business Processes
• Small Business Management
• Procurement Management
• Customer Relationship Management
• Performance Management
• Change Management
• Risk Management
• Management of Financial institutions
• Monetary Economics
• Multilateral Trading System
• Multilateral Trade Regulation
• Public Relations
• Organizational Behavior
• Fundamentals of Business Analytics
• Introduction to E-Business
• Entrepreneurship
• Project Management
• Development of Economic Thought
• Regional and Urban Economy
• Audit
• Accounting Control Systems
• Theories of International Trade
• Decision Making Theory
• Systems Management
• Management Accounting I
• Management Accounting II
• Financial Econometrics
• Financial and Actuarial Mathematics
• Financial Markets and Institutions
• Securities and Portfolio Management